About Us

What is Kind & Ethical skincare?

Kind & Ethical is a proudly Black-owned, female-led South African brand providing vegan, cruelty-free, and locally-made personal products.

 

Why is your brand called Kind & Ethical?

Why we are kind: Kind to the planet, kind to animals and kind to the community, 10% of all proceeds go to educating a disadvantaged child with The Bonds Game, we actively source suppliers who are making a difference in their communities though social development.

 

Why we are ethical: All our products are vegan, cruelty-free, locally-made and we are an eco-conscious community.

 

What is the Kind & Ethical Community about?

Our Kind & Ethical Community open for all to join on Instagram @kindandethicalco.

Our community is not just about what you consume, it’s about how you live. It’s not just something you can buy, it’s your daily habits and the way you think. It’s all about being part of a lifestyle that’s kind to planet, animals and people.

At Kind & Ethical, we create skincare that reflects these values but our vision stretches beyond what’s in the bottle. It’s about encouraging a lifestyle rooted in integrity: living beautifully, gently, and consciously.

 

Are your products vegan and cruelty-free?

Yes. All Kind & Ethical products are 100% vegan and certified cruelty-free. No animal testing and no animal-derived ingredients, ever.

 

Do your products contain any palm oil?

We do not use palm oil.

 

I cannot find my favourite product on the site anymore when will it be restocked?

We do limited or seasonal batches of certain products, some are restocked some are more limited (such as our Signature Collections) please contact us via hello@kindandethical.co.za and we will do our best to accommodate your request.

 

Where are your products made?

Every product is proudly made in South Africa ensuring freshness and support for local manufacturing - while actively supporting cruelty-free suppliers.

 

Who are your products best for?

Kind & Ethical is designed for people who want effective skincare, hair care and personal care products that feel gentle and luxurious. 

 

What makes Kind & Ethical different from other brands?

We offer affordable luxury, high-quality vegan formulations that feel indulgent but remain accessible. 

 

Is Kind & Ethical eco-friendly?

Yes. We prioritize sustainability in every step of our supply chain, from sourcing ingredients and suppliers to small-batch production.

 

Do you ship internationally?

We currently ship locally only. We will announce international shipping as soon as its available. Keep an eye on our socials for more.